Look for potential causes, find patterns, and take action to drive more organic traffic. Sort the table by clicks, then select the landing page you want to investigate to see search query data. We’re primarily looking for content that needs republishing, so it’s worth comparing at least six-month periods. Go to Acquisition > Search Console > Landing Pages. Why? Because it gives you conversion data, which you can use to tie SEO efforts to business metrics. While you can use Ahrefs’ Site Explorer or the Performance report in Google Search Console, it’s best to use Google Analytics. The question is, how do you find pages ripe for republishing? Just look at the decline in traffic to our list of top Google searches in 2018:īut you’ll notice that shortly after, traffic skyrocketed:Īnswer: We updated and republished the post to bring it back to its former glory.
Find low-hanging opportunities to boost traffic
Use annotations to pinpoint issues and changesġ.Set up alerts and monitoring for 404 pages.Automatically track organic traffic dips and spikes.Find keyword opportunities by tracking internal site search.Improve landing pages that contribute to conversions.Find high-converting pages and improve their SEO.Find low-hanging opportunities to boost traffic/revenue.Knowing the basics is great, but how do you actually move forward, obtain meaningful insights, and improve your SEO? Now let’s move onto the more exciting stuff.ħ actionable ways to use Google Analytics to track and improve SEO That’s so much more granular than the default report, don’t you agree? For example, you can segment by organic traffic, like so:įilters are similar to segments, but they only apply to the report you’re viewing.įor example, we can use a filter to see only data from the UK:
Segments are a way to see data for only a subset of users or sessions across reports. That brings us onto segments and filters. For example, we see that 8,274 UK users started their session on the homepage.īut, you might be wondering, what if you only care about seeing a subset of data, like organic traffic from the UK? Now we see metrics for each landing page (primary dimension) broken down by country (secondary dimension). Let’s add “Country” as our secondary dimension here. To get more granular, you can add a secondary dimension to any of these reports. The other columns show metrics associated with each landing page, like the number of sessions over your selected period. The data in this post mostly comes from the official GA demo account. However, some reports and data are not available there, so I also used real business accounts every now and then.
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